Marketing Through Word of Mouth
Word of Mouth is one of the strongest, and cheapest, forms of marketing within the consumer industry. Research indicates that 65% of consumers will trust friends over an expert.
How do you increase word of mouth?
Getting people talking is not as hard as you think; you just need to give them something to talk about. According to research, carried out by the London Evening Standard, the capitals average restaurant goer enjoys a record 3.7 meals out per week. This is a record number of people dining out and also a record number of referrals YOU could receive through word of mouth. In the current market everyone is trying exceptionally hard to deliver good service, so you are unlikely to shine above others. At Ur-In-Goal we believe it is better (and easier) to do something unexpected, funny and out of the ordinary. Products such as our Football Urinal Mats. This product will instantly stand out in a crowd and stick in peoples mind, giving them a funny conversation starter.